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The 2005 NY Times Article on Hoodia

The 2005 NY Times articles was written 4 years ago and while some parts are still relevant today, other parts of the report need to be re-assessed.

The New York Times questioned the authenticity of the claims that hoodia gordonii companies had made regarding “clinical tests”.  Even today, if you were to check most Hoodia websites, you will find that though they make all kinds of claims in their advertising material, they have very little verification, if at all. There are no certificates or test results displayed on their websites.

The NY times mentioned two hoodia products; Pure Hoodia, who “boasted” of an active ingredient, that fooled the brain into thinking the body had eaten, when it had taken no food at all and Hoodoba who claimed their product suppressed appetite, but enhanced your mood and gave you “waves of energy”. NY Times was skeptical about these claims and pointed out that very few physicians supported them. Clinical trials were still underway, and physicians would not recommend a supplement where they felt the benefits were unproven and nobody knew what the health risks could be. Also, as NY Times pointed out, the active ingredient in hoodia gordonii, P57 was known to break down easily in the liver, so how would one know how much hoodia gordonii to take to actively suppress appetite, without the results of clinical trials as a guideline?

Unilever tested 10 different Hoodia products in the USA and only 4 products contained significant amounts of P57. Of the rest, 4 products contained insignificant amounts, and 2 did not contain any P57 at all. Now, 4 years later, the part of the NY Times report that has not changed is that there are even more fake Hoodia supplements on the market today. But, other significant changes have occurred. Today, clinical trials have taken place proving the efficacy of pure hoodia gordonii as an appetite suppressant and there are documents and certificates available to prove the authenticity of hoodia gordonii in the supplement.

UniqueHoodia is one company that has gone a long way to proving the NY Times report wrong. UniqueHoodia provides full certification on their website. They have a CITES certificate, an Organics Annex Certificate and a Certificate of Analysis. In addition to these, they have had their product tested by Alkemist Pharmaceuticals and CNL, both highly reputed laboratories. UniqueHoodia has proved to reduce calorie intake by as much as 2,000 calories a day, with no side effects of any kind. If you want to lose weight – try UniqueHoodia – fresh, safe and pure 100% real hoodia gordonii, backed by full certification.

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Hoodia Review: After the 2005 New York Times Article

If you look through the web for articles that feature hoodia gordonii, you will find quite a few. Most of them will speak highly about its ability to suppress appetite. On the contrary there are very few that will be seen to question its effectiveness.  

But sometime in 2005, The New York Times published an article that questioned the relevance of hoodia supplements. They brought into question the quality and effectiveness of all hoodia products. In 2005, no human trials on hoodia had been conducted. Even leading physicians and nutritionists were not able to provide reliable information. No one was able to say for sure what the optimum amount of P57 was required to bring about appetite control. 

Unilever conducted tests of their own on 10 products and found that 2 had no P57 at all. 4 of them had negligible amounts of P57 and the remaining 4 had significant levels of P57.  That meant that 60% of all products failed the testing procedure. Alkemist Pharmaceuticals say that 80% of all hoodia gordonii products contain no hoodia gordonii at all. How can we separate chaff from wheat?

Even today there is a lot of skepticism about hoodia’s role in calorie control. This is because of fake products which are either not hoodia gordonii at all or they fall short in quantity.
 
But there are a few products that have voluntarily got themselves tested clinically and been granted certificates to prove their origin and contents. 

 UniqueHoodia has all this. For the sake of transparency the company’s website will show the CITES certificate to prove that the pure hoodia comes from South Africa and a Certificate of Analysis that proves that UniqueHoodia contains 460 mg of pure hoodia gordonii. They offer consumers a safe way to control appetite.

Now you have the power to choose between companies that offer untested below standard products and those like UniqueHoodia that furnish proof of testing. Those companies whose products have not undergone testing are doing a great disservice to the cause of weight loss products. This is the reason why you should choose wisely. Today you have a product that has been successfully been tested and certified. You need not choose a product that puts your weight control mission in danger. UniqueHoodia has on its side the CITES certificate, the Certificate of Analysis. Its price itself is proof that it is authentic and pure hoodia gordonii. 

The benefits of UniqueHoodia are that it is pure, you can achieve a calorie reduction of 2000 calories a day, you have a product that is 10,000 times as powerful as glucose and weight loss that will boost your confidence and self esteem.

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