Soon, hoodia will roll out from Phytopharm, the British pharmaceutical company. It’s been a long time coming because the first press reporting was in 1997 when the company first began testing the product. The public wasn’t even sure whether or not it would make its appearance into the world as a prescription drug. Phytopharm called it a natural occurring appetite suppressant in all their talks with other companies.
Phytopharm entered into collaboration with Pfizer to develop a product out of hoodia. However, this fell through with Pfizer closing down the division that was dealing with plant extracts and they have now entered into a partnership with Unilever. This might seem a bit strange because Unilever is a foods company, not a pharmaceutical company. So it is quite likely that their hoodia will not be a prescription drug but could take some other form which might be more in line with the foods line.
Phytopharm use a hoodia extract that is patented. Though they have tried to prove that others calling it an appetite suppressant is also infringement of their right – or so they believe, their site seems to have removed the patent infringement act which used to be displayed earlier. They are aware of course that there are a number of companies selling hoodia gordonii. However, they fully believe that when their hoodia is launched, it will stand head and shoulders above all the others. They have been researching this for a number of years and one can expect to see the launch of the product sometime soon. The product is going through clinical research right now and there are a number of people looking forward to its launch.
What it might do in the marketplace is put to rest the whole scam about fake hoodia gordonii. Some put the figure of fake and adulterated hoodia to an alarming figure of 80%. If that is indeed true, then Phytopharm has a readymade market waiting for it. The initial work of the hoodia concept of suppressing appetite has already been done by the others. The hype about hoodia is here to stay. What Phytopharm will probably do is to walk in and take the lion’s share of the market by sheer virtue of the fact that its product is tested and comes from a reliable company so the substance is, indeed the real and natural hoodia. So all in all, Phytopharm looks like it has it good, with a great market success awaiting its launch of its hoodia.