For the past 6 years, media has reported extensively on hoodia, the shrub found in South Africa that suppresses hunger. By and far the most accurate and believable report has been the one by Tom Mangold of the BBC in 2003. What the BBC has done is to provide consumers with one article that has taken away most of the ambiguity and put things in proper perspective. The clarity with which the article has been done has removed most of the uncertainty that surrounds a new product. None of the other articles come any where near it.
The BBC says that this plant hoodia gordonii is seen only in the Kalahari Desert area of South Africa. Being a desert plant it grows sparsely and is rare. The active ingredient found in this variety of hoodia was discovered by Phytopharm which named it P57. The BBC report further mentions that P57 is 10,000 times more powerful in suppressing hunger than glucose. Hoodia works upon the nerves in the brain tricking them to believing that you are full when you have not even eaten. The BBC report mentions the results of the clinical reports that were complete at that time. Another point clarified by BBC in its report is how hoodia can help a person reduce the intake of calories by 1000 calories a day because you don’t feel hungry. The BBC report declared that hoodia had no side effects. The greatest service the report did was to touch on the subject of fake hoodia products. Even as early as 2003 they had recognized that this was going to be a problem.
The fear expressed by BBC has not been unfounded. Alkemist Pharmaceuticals reports that 80% of all hoodia they test turn out to be fakes. Most of them contain only 60% pure hoodia, some have none at all. In 2003 when the report came out there were few companies dealing in hoodia. But now there are many more and the public should be aware of bare facts about hoodia. The consumer should everything there is to know about hoodia so that they get the best product in the market.
Here is a quick low down on what to look for in your hoodia gordonii supplements. These are some of the questions you must ask when you are looking at hoodia products. Has it been tested be Alkemist Pharmaceuticals? Hoodia gordonii grows only in South Africa. Does it have the required CITES certification for export? Hoodia gordonii is a rare plant that grows sparsely in the desert so it is expensive. If you come across a cheap product is not genuine. Inside the capsule there should be only hoodia gordonii powder, nothing else. UniqueHoodia fulfills all these conditions.